Mt. Whitney Coffee Roasters is a rare breed among their
counterparts in the coffee industry. They take all the money they have left
over after their expenses are paid to help children in Africa. You might think
that a company that decides to operate this way would cut corners, but that’s
the furthest thing from the truth when it comes to Mt. Whitney Coffee Roasters.
The effort they put into their coffee is tremendous, creating a scenario where
consumers are motivated to purchase coffee not only because the coffee is
great, but also because the money that’s spent on it goes towards a good cause.
A lot of time has passed since I tried Mt. Whitney Coffee
Roasters coffee or communicated with anyone who works with them. Companies like
theirs are the main reason why I like to establish long-term relationships with
the companies I cover. A coffee company evolves so rapidly over the course of a
since year, let alone two or three years. I like to keep my coverage of coffee
companies up-to-date. In order for that to happen, I have to revisit to revisit
a particular company from time to time. I love seeing the way these living,
breathing creative organisms work to take what’s already great coffee and make
it better.
I have no hesitation in throwing my complete and total
support behind Mt. Whitney Coffee Roasters. They have the all-around excellence
that I look for in companies I would categorize as my favorites. Their
inventory is not as stacked as what you will find with other coffee companies.
Normally, I would cite that as something they improve upon, but Mt. Whitney
Coffee Roasters is a different breed. Every type of coffee has a story to tell.
If a single type of coffee has an interesting story, there’s no need to add
more to the mix.
Any time I come across a coffee company that produces some
excellent brews I take a look at their social media following. In the case of
Mt. Whitney Coffee Roasters, their following could best be described as meager.
That’s unacceptable. They deserve to have people chomping at the bit to fill
their cupboards with Mt. Whitney Coffee Roasters beans. I don’t think that this
article will get them there. What I do know is I will continue to sing their
praises and tell anyone and everyone who loves coffee about the great things
they’re doing.
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