Saturday, February 6, 2016

Death Wish Coffee Company - On the Eve of the Super Bowl

Although their name might convey something menacing, Death Wish Coffee Company is not an intimidating business. Any time a company chooses a name that's sure to stand out you might believe that they’re doing so for the sole purpose of grabbing attention. In the case of Death Wish, they could have any name and they’d still be just as great. Their skull logo and demonic color scheme are secondary to the quality of the products they produce.

Whenever any entity receives distinction over other well-deserving entities, their might be some people saying “Why them?” The reality of the situation is that when a victor has been chosen, this question does not matter anymore. If the entity in question were undeserving, they would not have come out on top. That's where Death Wish can come in.

On the topic of coffee, there are so many differing opinions. Each person has their favorite brand and way they like their coffee prepared. Someone who’s a fan of another brand that's not Death Wish might be confused as to why Death Wish was chosen over their brand. This way of thinking is not applicable in this situation. Death Wish’s introduction to the world is a good thing for every small coffee company.

Considerable attention is devoted to trumpeting the accomplishments of juggernauts in the coffee industry. You hear so much about these companies that it might seem like nothing else exists. You have to remember that even the biggest companies wallowed in obscurity. Their current status should be seen as nothing more than motivation to achieve similar levels of greatness.

For a company like Death Wish to get the attention that comes with a Super Bowl commercial, it’s a tremendous accomplishment. It’s also a turning point for all the little roasters out there who are wondering when their time is going to come. The deluge of people who are sure to check out Death Wish after their commercial airs might want to bop around and check out other small coffee companies.

Novelties come and go. The best of the best are here to stay. A company with true staying power not only takes care of their customers, but their employees as well. Would you believe that the entire staff at Death Wish consists of a small group of friends? Due to the attention that's sure to come their way in the coming days and weeks, that fact is undoubtedly about to change.

The minimal size of Death Wish’s workforce shows more about the power of teams than numbers. Other smaller companies have large teams working around the clock to produce much less promising results. The success of Death Wish is not the result of anything other than the passion of the people who run it. Without this passion, they would produce the same coffee; however, it would not instill the same sense of loyalty.


Don’t let your exposure to Death Wish Coffee Company begin and end with their Super Bowl commercial.  Become a fan and stick around. The best is yet to come.