Saturday, November 21, 2015

Dillanos Coffee Roasters: Yet Another Tribute


When I started my career covering coffee, I found Dillanos without having to look too far. I sent them an email, expecting that I would never hear back. I was pleasantly surprised when Jeff Woods, the sales guru who used to work with them, contacted me back. We communicated back and forth and it was absolutely amazing. I got the opportunity to try many of their products, but it all came to an end when Woods moved from Dillanos to Peerless Coffee & Tea. Someone new took his place and I didn’t handle the transition well.

My relationship with Dillanos ended and I think that's unfortunate. I want to make them a major part of The Daily Brew Magazine, but that's not going to happen unless the lines of communication open again. The problem with restarting any kind of dialog is figuring out the best point of contact. Their system changed a great deal following the departure of Jeff Woods. I would assume that I contact David Morris, their CEO, but I’m not even sure about that.

I haven’t had a chance to try one of Dillanos products since my first experience with them. I understand that I could go to their website and purchase a bag or two just like everyone else; however, anyone who doubts my intentions must first remember the scope of my aspirations in the world of coffee.

It would not be financially feasible for me to try every product needed for me to be to have a comprehensive perspective of coffee in all its forms. I don’t want to have to wait too long to be able to try a product. The longer I choose to wait, the less likely people will want to listen to what I have to put forward.

Writing on the internet is a do it now or don’t do it at all business. The coffee industry is changing on a daily basis and I want to stay on top of it. I feel like it would be impossible to have an adequate conversation about coffee without including Dillanos. People who haven’t heard of Dillanos need to check them out right away. They’re a company that knows how to make a great cup of coffee while taking care of their customers in the process, which is a line I’ve written and rewritten a number of times but it’s a point I feel needs to be reiterated.

I want to be a part of Dillanos, not just someone who writes about them on a regular basis. I have thought about doing the same for other companies. I put the offer out there for a number of different organizations. I believe I presented it to the powers that be at Dillanos, but I forget what their response was, if they responded at all.

I have always wanted to contribute something to a coffee organization and I will continue to present it from time to time moving forward. I want to write for Dillanos because they’re a cut above in the coffee world and I would like to think I’m the same way in the writing world.

Sunday, November 8, 2015

Introducing The Daily Brew Magazine

I have attempted to at least be considered to write a piece for one of the coffee magazines, but I have struck out each and every time. Rather than trying to do the same thing over and over expecting different results, I decided that it would be better to take a new approach. That's why I decided to start The Daily Brew magazine. This publication will step away from the other magazines’ limitations and open things as wide as possible.

I want The Daily Brew magazine to talk about everything having to deal with coffee. I feel like coffee is such a broad topic that there’s no reason to put limitations on any conversation surrounding it. For instance, a person who’s talking about coffee can also touch on tea, desserts, and pretty much anything else. The conversation can even venture into other topics that have nothing to do with coffee. As long as it’s presented correctly, everything will work out in the end.

I am fond of the way that Esquire approaches most issues. The content they write is second to none. They also don’t leave any issues off the table. I want The Daily Brew magazine to not only be about coffee, but also all the things you would talk about while drinking coffee. Since this magazine will be published daily, there’s no reason why every single base imaginable. I want this magazine to be one of the most diverse publications on the market today.

I want people who run any business that has something to do with coffee to feel like they can submit content for consideration for publication in Daily Brew. I have read and written so many articles about coffee businesses, but it’s strange that nobody has allowed them to write about themselves. The coffee drinking public would learn a lot about a business just by how they represent themselves in Daily Brew. I will not publish outright advertising pieces. The content has to be interesting and showcase a different side of the business in question.

As far as the date of when the first issue will be published, I’m not sure. I want to get the word out to as many coffee places as possible before production begins. Plus, it’s important for me to gather a list of potential subscribers to which I can send the first issue. I will charge $1 per issue, which amounts to roughly $7 per week or $30 per month. The actual cost will be a little more than that due to how much PayPal tends to charge in fees. This price will remain consistent for the time being.

Any time I have put something out there with a dollar figure attached people seem to run for the hills. I would love to give the magazine away for free; however, it’s not financially feasible in the long run. I would have to fill the magazine with ads, which is something I never want to do. Before the first issues come out, I would love to reach a subscriber total of at least 1,000. I have no interest in writing for my own amusement with this project. If I want to have any shot at becoming the most popular coffee magazine, I need to hit the ground running.

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