Saturday, November 21, 2015

Dillanos Coffee Roasters: Yet Another Tribute


When I started my career covering coffee, I found Dillanos without having to look too far. I sent them an email, expecting that I would never hear back. I was pleasantly surprised when Jeff Woods, the sales guru who used to work with them, contacted me back. We communicated back and forth and it was absolutely amazing. I got the opportunity to try many of their products, but it all came to an end when Woods moved from Dillanos to Peerless Coffee & Tea. Someone new took his place and I didn’t handle the transition well.

My relationship with Dillanos ended and I think that's unfortunate. I want to make them a major part of The Daily Brew Magazine, but that's not going to happen unless the lines of communication open again. The problem with restarting any kind of dialog is figuring out the best point of contact. Their system changed a great deal following the departure of Jeff Woods. I would assume that I contact David Morris, their CEO, but I’m not even sure about that.

I haven’t had a chance to try one of Dillanos products since my first experience with them. I understand that I could go to their website and purchase a bag or two just like everyone else; however, anyone who doubts my intentions must first remember the scope of my aspirations in the world of coffee.

It would not be financially feasible for me to try every product needed for me to be to have a comprehensive perspective of coffee in all its forms. I don’t want to have to wait too long to be able to try a product. The longer I choose to wait, the less likely people will want to listen to what I have to put forward.

Writing on the internet is a do it now or don’t do it at all business. The coffee industry is changing on a daily basis and I want to stay on top of it. I feel like it would be impossible to have an adequate conversation about coffee without including Dillanos. People who haven’t heard of Dillanos need to check them out right away. They’re a company that knows how to make a great cup of coffee while taking care of their customers in the process, which is a line I’ve written and rewritten a number of times but it’s a point I feel needs to be reiterated.

I want to be a part of Dillanos, not just someone who writes about them on a regular basis. I have thought about doing the same for other companies. I put the offer out there for a number of different organizations. I believe I presented it to the powers that be at Dillanos, but I forget what their response was, if they responded at all.

I have always wanted to contribute something to a coffee organization and I will continue to present it from time to time moving forward. I want to write for Dillanos because they’re a cut above in the coffee world and I would like to think I’m the same way in the writing world.

1 comment:

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