On My Review Process

I’ve been asked many times about my review process. Truth be told, I don’t have one. My goal for this blog is to reach as wide of an audience as possible. To accomplish this feat, I need to use the broadest terms possible when writing my reviews. I realize this approach might turn off the more technically minded coffee aficionados. That's a risk I’m willing to take though. I want people to read my words. I don’t want to put myself in such a specific niche that I’m unable to relate to even the most astute of audiences.

I approach this blog from a writer’s perspective. I have an extensive background in technical writing, but I’ve also done a considerable amount of creative stuff. This eclectic skillset has made it so I’m able to understand very technical concepts while also being able to take those concepts and present them in the simplest terms. A lot of people might look at that approach and consider that I’m somehow “dumbing down” the world of coffee. That couldn’t be any further from the truth. If anything, I’m looking to shine a light on certain parts of the coffee world that might have been previous inaccessible to the average coffee drinker.

I don’t want any conversation to come down to a difference between coffee philosophies. The fact that I’m unenlightened about the technical side of coffee doesn’t mean I am unwilling to learn. I wouldn’t be writing a blog about coffee if I knew everything about it. I know that seems like a strange thing to say. I am more focused on learning about something when I know I have to write a piece centered around the topic. The amount of knowledge I had when I started this project pales in comparison to what I know now.

Going forward, my process won’t change. I try a type of coffee and then write a review as drink more of it. My review might meander and talk about things other than the matter at hand. It’s all part of the journey. In the past, I have written a great deal about removing limits and restrictions on writing. That's how I choose to approach this project. No fuss. These are just organic posts from a guy who isn’t a coffee expert, but has a passion for coffee. In the end, isn't that enough?