I have attempted to at least be considered to write a piece for one of the coffee magazines, but I have struck out each and every time. Rather than trying to do the same thing over and over expecting different results, I decided that it would be better to take a new approach. That's why I decided to start The Daily Brew magazine. This publication will step away from the other magazines’ limitations and open things as wide as possible.
I want The Daily Brew magazine to talk about everything having to deal with coffee. I feel like coffee is such a broad topic that there’s no reason to put limitations on any conversation surrounding it. For instance, a person who’s talking about coffee can also touch on tea, desserts, and pretty much anything else. The conversation can even venture into other topics that have nothing to do with coffee. As long as it’s presented correctly, everything will work out in the end.
I am fond of the way that Esquire approaches most issues. The content they write is second to none. They also don’t leave any issues off the table. I want The Daily Brew magazine to not only be about coffee, but also all the things you would talk about while drinking coffee. Since this magazine will be published daily, there’s no reason why every single base imaginable. I want this magazine to be one of the most diverse publications on the market today.
I want people who run any business that has something to do with coffee to feel like they can submit content for consideration for publication in Daily Brew. I have read and written so many articles about coffee businesses, but it’s strange that nobody has allowed them to write about themselves. The coffee drinking public would learn a lot about a business just by how they represent themselves in Daily Brew. I will not publish outright advertising pieces. The content has to be interesting and showcase a different side of the business in question.
As far as the date of when the first issue will be published, I’m not sure. I want to get the word out to as many coffee places as possible before production begins. Plus, it’s important for me to gather a list of potential subscribers to which I can send the first issue. I will charge $1 per issue, which amounts to roughly $7 per week or $30 per month. The actual cost will be a little more than that due to how much PayPal tends to charge in fees. This price will remain consistent for the time being.
Any time I have put something out there with a dollar figure attached people seem to run for the hills. I would love to give the magazine away for free; however, it’s not financially feasible in the long run. I would have to fill the magazine with ads, which is something I never want to do. Before the first issues come out, I would love to reach a subscriber total of at least 1,000. I have no interest in writing for my own amusement with this project. If I want to have any shot at becoming the most popular coffee magazine, I need to hit the ground running.
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What is your coffee background? How can you ensure your magazine is actually reflecting coffee culture? Do you trust contributors? Do you have coffee knowledge to vet articles? Have you read Barista Magazine or any other coffee publications? From your post, I sense that you might be unfamiliar with the coffee world. Email me, and I can guide you in some better directions that just emailing coffee houses. Many coffee houses are putting out crap for coffee and are more focused on having owl decorations... Wiss2035@fredonia.edu
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